Aratrika's Sparkle and Give

Girls Who Innovation Business Idea: SPARKLE & GIVE: Beyond Cause-washing and Pinkwashing 

Imagine buying a product or visiting businesses that claim they are raising awareness for causes like breast cancer and animal shelters or charities, only to find out that some of these businesses benefit from social causes they are promoting but donate very little to the cause itself. This is called by some pinkwashing or cause-washing, where the profits are only used for the business’s own gain without a real impact. People argue that everybody is already aware of these charities and the noise these campaigns make, do increase awareness, but what these charities really need is funding for a cure, better access to treatment, and real financial support.

This is why I created Sparkle & Give, an artistic philanthropy. 

Sparkle and Give It is a fundraising initiative that promises to donate 100% of the pledged amount by the donors to create positive social impact - no contribution wasted. We aim to use safe products that are non-toxic in nature like Jacquard paint, non–toxic glue and stones to make our products speak for the cause, by avoiding chemicals and materials linked to cancer risks.

Our idea is not just centered around generating empathy but making real impact ensuring there is 0% waste of true contributions by the community, by using it for the community through products that generate sparkle and joy.

Our belief is creating a brand that people feel proud to endorse. Every Sparkle and Give product represents transparency, social responsibility and compassion. When people use our non-toxic products and see visible differences we are making, our products will be a great reminder for the social cause our customers are supporting.